The first Beatles Day took place at Pissarro’s in South Terrace, Hastings in December 2000. It was meant to be a one-off event, but was so popular with all those involved, that another date was set for the following April; and after that, it was obvious to everyone that a larger venue was needed.
The next dates were held at the Marina Pavilion, on St Leonards-on-Sea seafront in April 2001, 2002 and 2003, with Pissarro’s becoming one of the first sponsors.
In 2004 we moved to Hastings Pier – an amazing venue with a huge history. With the exception of the Beatles, the pier hosted almost every major act in the sixties.
Local Advertising agency Brooker & How were also involved from the beginning; the now legendary posters coming from Cliff Brooker (who can forget the Abbey Road cover by the Marina, the Help cover on the Pier and the re-vamped Revolver!) and, of course, the free monthly gig guide magazine Ultimate Alternative having made so many people aware of the day.
Along the way we have collected sponsors including Benenden Healthcare, Berforts Printers, Bonners Music Superstore, Gaby Hardwicke solicitors, Manor Insurance, Priory Meadow, Saga, Spire Sussex Hospital and many others – without everybody’s involvement and enthusiasm it couldn’t be staged.
2005 was a wonderful day with over 200 musicians playing to over 2,000 people throughout the day raising over £11,000. There were some amazing performances throughout the day, but the most unforgettable was our dear friend Eric Roche – he played his last Beatles Day and sadly lost his ‘dance’ with cancer a few months later.
2006 was our third and last year at the Pier (and it is planned that this amazing historic venue will soon have its doors open and be back in business in 2016). There were 14 new acts along with old favourites. It was another successful year raising, once again, over £11,000.
From 2007, we have hosted Beatles Days 8, 9, 10, 11, 12, 13, 14, 15, 16 and 17 at the White Rock Theatre on Hastings seafront, and will be doing so again for Beatles Day 18. We are extremely lucky to have the use of the entire building; there will be acts playing in the main auditorium as well as down in the Sussex Hall and the Acoustic stage in the upstairs cafe area. With 3 bars and a restaurant available throughout the day, people will be able to move around the building at their leisure and enjoy the different acts, all for one entry fee.
A splendid time is guaranteed for all.
Hope to see you for Beatles Day 18.