Bar mats from PVC – how to use them in visual merchandising strategy

Bar mats from PVC are modern accessories that revolutionise visual merchandising. Their flexibility and attractive appearance make them applicable in bars and stores. Introducing these elements enhances the appeal of retail spaces, attracting customers and supporting sales.

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How to use bar mats from PVC in a visual merchandising strategy?

Bar mats from PVC are underrated, effective tools for visual merchandising. They go beyond basic countertop protection to become a low-cost advertising medium. The key is strategic placement and design, turning them into powerful carriers of logos, promotional slogans, or QR codes. In the context of brand building, every bar surface is a valuable "screen". Thanks to their durability, bar mats from PVC become long-lasting elements. They should be regarded as an integral part of the customer experience, subtly reinforcing visual identity. A properly designed mat should harmonise with the surroundings while serving as an aesthetic focal point for guests waiting for their drinks.

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Designing for visual engagement

For PVC mats to support merchandising, their design must be intentional and well thought out. It's about maximizing the surface area to convey key information in a fraction of a second. The ideal design uses contrasting colours and legible typography. They can feature branding or subtle graphic elements that create an atmosphere (e.g., motifs referring to brewing history). The most effective mats offer immediate readability and aesthetic pleasure, acting as an attractive background for served drinks. This visual "enhancement" of product value encourages customers to take photos of their orders, generating free reach in social media — a crucial element of modern merchandising.

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Mats as part of a consistent purchase path

Implementing bar mats from PVC must be coordinated with other POS materials, creating a consistent visual path. PVC Mats are the last, critical point of brand contact just before consumption. They can be used for cross-selling or up-selling by discreetly placing information about a limited edition drink or a matching snack. In a pub's merchandising strategy, consistency is king — mats must be a logical extension of the fonts and colours used on menus and coasters. Mats are also excellent for seasonal merchandising changes, as their production is quick and inexpensive, allowing for easy introduction of holiday patterns or new product campaigns. By treating them as a flexible yet permanent display element, we maximise their marketing potential.